16:9 vs 4:3 Aspect Ratio — Which Should You Use?

The Key Difference

16:9 is wider and more rectangular (ratio of 1.78:1), while 4:3 is more square (ratio of 1.33:1). A 16:9 image is about 33% wider than a 4:3 image of the same height. This difference may seem small but it is very noticeable on screen.

History: Where Did They Come From?

4:3 was the original television standard, adopted in the 1930s because it closely matched the aspect ratio of 35mm motion picture film at the time. 16:9 was introduced in the late 1980s as a compromise widescreen standard that could display both 4:3 TV content (with small side bars) and 2.39:1 cinema content (with small top/bottom bars) with minimal black space. The ITU adopted 16:9 as the HDTV standard in 1987.

When to Use 16:9

Use 16:9 when:

• →Creating video content for YouTube, Netflix, or television
• →Making modern presentations (Google Slides, PowerPoint 2016 and later default to 16:9)
• →Designing for widescreen monitors and laptops
• →Recording video with a modern smartphone or camera
• →Creating YouTube thumbnails

When to Use 4:3

Use 4:3 when:

• →Designing for iPad displays (which use 4:3)
• →Creating presentations for older projectors
• →Matching legacy video content
• →Printing to standard photographic proportions (some cameras)
• →Working with CCTV or surveillance footage

Pixel Size Comparison

Here are common resolutions for both ratios at equivalent megapixel counts: